Finalist in the My Finland Poster contest 2021!
In the words of the artist Karoliina Parkko:
The inspiration for my Hanko poster came from the beach, the well-known elements in the city and the atmosphere of the old posters. I’ve never been to Hanko, but after a few twists and turns, I found my idea in the water tower and the locker rooms at the beach.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so every year we arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!