By Anna Saveleva
In the words of the artist:
In Hanko I found a balanced combination of artificial and natural. In the poster, I portrayed not the most popular but yet beautiful season in Hanko. Thin and gentle blocks of ice make way for the visitor to reach the inviting town of Hanko. The warm soul of the town covers the entire area, giving confidence and inspiration to the winter traveller.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so every year we arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!