In the words of the artist Lada Ismailova:
The idea for my poster was provided by Hanko’s geographical position. I wanted to convey the city’s openness to the sea and to the sky the colors of which are intentionally merged to show the open space around the city.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us. So now Finland (and Hanko) once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!