By Fanny Törnqvist
Finnish travel poster of the year, winner of My Finland Poster 2021
The artist presents her artwork:
This poster took its inspiration from the seaside and summertime. That’s actually what Hanko mostly means for me, based on my experiences. As the southernmost and sunniest city of Finland, Hanko inspired me to use a happy colour palette. The bright clean style gives a hint of old vintage poster vibes.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!